Learn the Basics of Informed Delivery Campaigns
At first glance, it may sound like an oxymoron — an email from USPS. But in actuality, the introduction of Informed Delivery is the greatest innovation in the postal industry since the implementation of the 5-digit zip code in 1963.
Since its launch in 2017, Informed Delivery has seen over 60 million users subscribe to the service.
What is Informed Delivery?
Informed Delivery is a consumer service that sends users daily emails with images of what will be in their mailbox that day.
By default, these images are grayscale and are not interactive in any way. However, Admail possesses the capability to leverage this technology into a true multi-channel marketing platform by replacing the grayscale images with full-color digital representations of your mail piece.
The recipients of your mailing now can see your marketing piece both physically and digitally all in one coordinated campaign.
Informed Delivery can work for you because:
- It’s fully trackable and measurable.
- Every Informed Delivery campaign contains a clickable image to drive traffic to the advertiser’s website.
- Admail provides full reporting so that you know who received your Informed Delivery email, when they opened it, and when they clicked through to your website. With open rates over 60%, far exceeding industry averages, you can count on your message being seen over and over again.
Informed Delivery is a game-changer, integrating digital analytics and direct mail marketing into one cohesive channel.
Contact Admail today to launch your next marketing project with this groundbreaking program.