Admail has been the leading provider of political mail marketing services in the Brazos Valley for over 40 years. Our savvy, data-driven approach has proven time and again to produce results at the polls.
Even in the age of overwhelming amounts of digital advertising, print marketing, and direct mail is still king in the political advertising space. With a few key areas of focus, Admail has the formula to help your campaign rise to victory on election day.
Diversify your outreach with additional print collateral
Successful marketing is rarely one-dimensional.
In local elections, name recognition alone can be the leading reason behind a voter’s decision. A successful campaign will need to ensure voters see the candidate’s name and message as many times as possible and in a format that can’t be scrolled past.
Admail provides the additional printing services your campaign needs to effectively communicate your platform. Print items available include:
- Push cards
- Flyers
- Doorhangers
- Yard signs
Target voters with a proven track record
An accurate mailing list is critically important for any direct mail project, but the data needed for a successful political campaign postcard requires a unique data processing approach. Admail handles this element of political mail campaigns in three key areas.
- Data compilation – Admail curates the foundation for a mailing list by sourcing voter data by election type across multiple election years.
- Removal of duplicates – Every candidate aims to be a good steward of the funds donated to their campaign. Admail seeks to keep your campaign on budget by eliminating duplicate addresses within your voter database. Multiple impressions are ideal, but not at the expense of unnecessarily sending multiple cards to the same house.
- Identification of patterns – By identifying voters who have a consistent record of voting in presidential election years as well as mid-terms, primaries, and special elections, your campaign can be confident that your message will reach the voters most likely to show up at the polls no matter what.
Postcards, postcards, postcards
Postcards are the battle-tested mail piece necessary for a successful political mail campaign. Postcards can be produced in any quantity with the speed necessary for the political arena. Postcards provide potential voters with a concise message in an easy-to-digest format with only a few moments needed to recognize a candidate’s name and logo. Successful political postcards:
- Include a photo of the candidate
- Summarize the candidate’s priorities in a few short bullet points
- Use QR codes to provide voters with a clear invitation to learn more about a candidate
Utilize Informed Delivery to reach voters multiple times
2024 brings an exciting opportunity for candidates hoping to get their message to voters with a political mail postcard. Informed Delivery provides the ability to link physical postcards with a coordinated digital marketing campaign that will reach voters multiple times. This data-driven approach is backed by trackable analytics, allowing campaigns to gauge voter engagement in near real-time. Informed Delivery is a game changer for political mail that:
- Has nearly 60 million subscribed households nationwide
- Has open rates averaging 70%
- Can show when a voter interacted with the digital portion of your message
Election season brings many stresses for a political candidate and their campaign, but a professionally produced political postcard doesn’t have to be one of them.
Admail’s decades of experience with political postcards means your team can rest assured that your campaign is in the hands of an organization with a proven track record committed to producing results.